Are you battling the price war in your sales efforts? Do you feel like you have to bottom out your bottom line just to stay in business?

When you feel like taking a hatchet to your price, stop for a moment and think of this: Disney.

Does Disney push you to buy a pass to just one theme park? Do they entice you to come for the thrill of a single ride? Do the ads sell you on a hotel room as a destination or the dining experience of a particular restaurant? Of course not. What Disney sells is a magical experience. The big picture is a mosaic made up of tiny treats that combine to create a vacation like no other.

According to statistics, the average family that visits a Disney theme park consists of 4.5 people who come for four days and five nights at a cost of $5,000. That’s no small investment these days, but the parks continue to fill up. Perhaps in a down economy, the magic of Disney is more important than ever.

But I have to believe that the success of Disney is the corporate culture that is fully invested in delivering a magical experience. And it doesn’t just happen with a spray of pixie dust — even though they can easily make us believe otherwise.

I challenge you to put the magic of Disney into your selling strategy. Visitors invest $5,000 in a Disney vacation because the cost of admission is at least equal to the pure enjoyment they get in return.

What is the cost of admission to your theme park? It’s the price of a new home. How can you turn your sales presentation into a magical experience? What can you do for your buyer that will make that individual not just agree to purchase but be thrilled to do so?

Sell the joy of the home, not the price of the house. Deliver the experience and share the magic.

Myers

Posted In: New Home Sales, Personal Development, Real estate courses

Tags: corporate culture, experience, myers barnes, new home, new home sales management, New home sales marketing, New Home Sales Training, price war, Real estate courses, sales