Myers Barnes Blog

Which Came First? Digital Marketing or the Website?

Categories: Customer Service | Posted: July 18, 2017

You know the question. Which came first, the chicken or the egg?

Well, if you accept the Bible’s word on creation, on the Fifth Day of Creation Week, God made “every winged fowl after [their] kind.” Then He instructed them to “be fruitful and multiply”—i.e., lay eggs. Clearly then, the chicken came first.
Here’s another question that seems to trick business people. Which came first, digital marketing or website development?

If you’re unsure, ask yourself the purpose of digital marketing. It’s not intended to spark a transaction or even make the phone ring. Digital marketing drives traffic to your website. Period.

Every email you send, every blog you post, every tweet and update you share, and every Google and Facebook ad you place has one intention: Go to my website.

When these potential customers reach your website, what will they find? Is it intentional? Have you constructed it to be informative, engaging, and easy to navigate? Will they wander around and then share their contact information, or slip away like someone who suddenly realizes they’re in the wrong place?

A successful website attracts traffic and then fuels the interest of these visitors. It is strategically planned, written, designed, coded, launched, and maintained.

All of the digital marketing activities funnel to the website.

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Myers Barnes

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