Myers Barnes Blog Articles

Category: Real estate courses


It’s IBS Time: Prepare for MAXIMUM SALES

Posted by: Myers Barnes | Published: Jan, 16, 2012

The International Builders’ Show is right around the corner. If you haven’t signed up for the 2012 Sales Management Summit:  MAXIMUM SALES! seminar yet there’s still time. Sign up here.

Date: Thursday, February 9

Time: 1:30 – 3:00 pm

Location: West 312

Description: This is your chance to prepare yourself to achieve unprecedented success in new home sales management. Savvy sales managers know that the keys to success are profitable sales and an inspired sales force. In this session, you’re guaranteed to learn how to race past your goals, multiply the number of new homes sold and increase your bottom line with profitable sales. It’s a practical yet powerful approach to sales management that you can’t afford to miss!

Learning Outcomes:

  1. Develop the iron-clad confidence that top sales managers have at their command.
  2. Discover proven sales strategies and tactics that consistently generate profits.
  3. Learn how to raise expectations of all your sales staff and walk them through a process to increase sales.
  4. Get expert advice on how to lead, motivate and inspire your sales team to achieve peak performance.

Fee: IBS education sessions are available on a first-come, first served basis to Full Registrants and those who purchase a One- or Two-Day Education with Expo Pass Registration

Tracks: Sales, Marketing & Customer Focus

Speakers: Andy Brethour, Myers Barnes, MIRM, Van Rose

Andy Brethour

Company: PMA Brethour Group

Andrew Brethour is President of PMA Brethour Realty Group, Canada’s premier new home brokerage and research firm. In 2009 PMA from offices in Toronto, Ottawa and Boca Raton was responsible for over 3500 new home sales on behalf of 48 builder clients, on 96 projects, providing the services of nearly 150 professional new home sales representatives. Andrew was recipient of the prestigious “Hall of Fame Award” from GTHBA in 2004. Governor and President of Builder Marketing Society in the United States; Founder of Canada and Toronto “SAM” Awards, Director RealNet Canada; Member of the International Lambda Alpha Society of Land Economists. The acronym PMA stands for “Positive Mental Attitude”. The measurement of any service company’s success and value is often based upon two important factors – the talent and skill of its personnel and their track record over time. But the intangible and most vital measurement is ATTITUDE! THINK POSITIVE – IT SETS YOU APART!

 

Myers Barnes, MIRM

Company: Myers Barnes Associates, Inc.

A shockwave of energy who has ignited profit-driven performance for countless real estate development companies, homebuilding corporations and sales organizations. As one of the world’s most requested speakers and advisors for new home sales seminars and manager training, he has produced a track record of proven success for achieving profitable sales. A tactical thinker who understands the industry like no one else, Myers uses his trademark energetic style to inform, entertain, and inspire with up-to-the-minute insight. The best-selling author of five books, including the innovative playbook for success, Secrets of New Home Sales Negotiation, Myers is an American original. He’s also a rare combination of licensed General Contractor and Real Estate Broker who doesn’t just talk about the business of selling homes – he lives it. Engaging, enthusiastic, and overflowing with fresh ideas, Myers Barnes delivers tried-and-true strategies for success alongside pioneering and profitable solutions.

 

Van Rose

Company: Rose & Womble Realty Co. L.L.C.

Van, a 1975 Naval Academy graduate, has led the New Homes Division since its inception in 1985, fostering phenomenal growth – current portfolio: sixty builders, sixty-five communities throughout southeastern Virginia and northeastern North Carolina. Member of the Institute of Residential Marketing (MIRM) from National Association of Home Builders (NAHB). Builder Marketing Society (BMS) charter member, current Board of Trustees member, 1991 Member of the Year, President for the past 9 years. . Active Tidewater Builders Association member and previously served on Board of Directors and SMC Executive Committee. Recognized by NAHB for excellence: Region 9 Sales Manager of the Year on three occasions; recipient of 2007 Legends in Residential Marketing Award by NSMC through NAHB. Nationally recognized motivational speaker.



Posted In: New Home Sales Training, Real estate courses

Tags: , , , , , , ,

Supercharge Your New Home Sales – Complimentary Webinar

Posted by: Myers Barnes | Published: Nov, 01, 2011

Register for this complimentary webinar sponsored by Lasso. Supercharge Your New Home sales features the new home sales authority, Myers Barnes, MIRM on Thursday November 17th, at 10am PST (1pm EST). Register Today.

Join Lasso for a 45 minute session with me, learn my breakthrough ideas to earn big numbers in new home sales. I will discuss how to hit the sweet spot of selling by refining often-overlooked fundamentals and some of today’s hottest techniques. Get ready for a fast-paced, result-oriented sesion that will supercharge your results.

Thursday November 17th – 10am PST (1pm EST) approximately 45 minutes

Learning Objectives:

  • Master a “paint-by-numbers” sales process
  • Vaccinate your sales team against “demotivators” and ensure repeated success
  • Secrets to get Realtors to work in partnership with you
  • Generate referral sales easily and build a predictable business
  • Double your conversion ratios

Register Here. Or for any questions contact Lasso. 1-866-526-9955 www.LassoDataSystems.com training2lassodatasystems.com

Lasso. Convert your Prospects to Purchasers

 



Posted In: New Home Sales Training, Real estate courses

Tags: , , , , ,

On-Line Sales Management Summit: MAXIMUM SALES!

Posted by: Myers Barnes | Published: Oct, 25, 2011

The first class in the MetLife New Home Sales Training Series, Converting Browsers To Buyers: Proven Strategies for Selling Homes Online! With Speaker Mike Lyon was a smash success with over 250 registrants from 90 different builders and sales companies in 23 states. The demand for the program is growing daily.

Join Myers Barnes and MetLife for the next big training event on November 15th

On-Line Sales Management Summit: MAXIMUM SALES!

November 15, 2011, 9:00-10:00am PDT
Speaker: Myers Barnes, MIRM

Description: This is your invitation to achieve unprecedented success in new home
sales management. Savvy sales managers know profitable sales and an inspired sales
force are the keys to success. Guaranteed: You’ll learn you how to race past your
goals, multiply the number of new homes sold, and increase your bottom line with
profitable sales. It’s a practical, yet powerful approach to sales management,
you can’t afford to miss.

Relevance To Attendees: Today’s company owner and sales manager must be a
leader, a coach, a confidant, a counselor and an efficient business executive—all at
the same time. The Pro-Active Sales Manager is a person who can mold a variety of
different personalities into an effective sales team that can deliver predictable results
month after month. Persistent application of the principles taught in this program will
enable such a sales manager to achieve better sales results-starting immediately.

Learning Outcomes:
• Develop the iron-clad confidence that top managers have at their command.
• Discover the proven way to devise sales strategies that create a profit.
• Raise expectations of all your staff and walk them through increased sales
• Lead, motivate and inspire a sales team to peak performance standards.
• How to vaccinate your sales team against “de-motivators” and ensure
continual success
• Overcome real world objections-with real world solutions
• Defeat and diffuse your competitors discounting and incentives

Register now Register early, limited to 200.

UPCOMING EVENTS!
January 10, 2012: “Owners Into Referral Generators!”
Speaker: Bob Mirman, CEO, Eliant, Inc.

Questions: Please contact Anthony Grasst at agrasst@metlife.com or 425-576-2272

This event is being hosted by MetLife Home Loans A Division of MetLife Bank, N.A.



Posted In: New Home Sales, new home sales management, New Home Sales Training, Real estate courses

Tags: , , , , ,

New Book Now Available – Secrets Of New Home Sales Negotiation

Posted by: Myers Barnes | Published: Oct, 11, 2011

Available Now! My newest book, “Secrets of New Home Sales Negotiation, How to Achieve ‘Yes!’ Every Time.” This groundbreaking field manual will become the new best friend to any home-builder, sales manager, or new home salesperson who is weary of losing sales to the deals, discounts and incentives offered by their competitors. Order it today!

Secrets Of New Home Sales Negotiation will help you transform your approach to negotiating and slice through every obstacle – from price phobias to extreme bargain hunters. Apply the tactics and you’ll overcome your need to concede your position by applying field-tested strategies, proven to deliver success with even the toughest home-buyer.

Guaranteed you’ll learn how to:
• Power past Price Resistance
• Overcome your pesky competitors’ deals, discounts, and incentives
• Negotiate global, selling homes to anyone from any culture
• Vaccinate yourself against every known objection
• Apply killer persuasion strategies that close sales like clockwork
• Discover – and AVOID – the biggest negotiation mistake that even hardcore, new home salespeople make in their presentations
• Tap into today’s sales strategies that expand the bottom line

Secrets Of New Home Sales Negotiation will unleash your potential to dramatically increase your income, expand the profitability of each sale, and build a following of satisfied customers. Pick up a copy and watch your sales SOAR!



Posted In: New home sales marketing, New Home Sales Training, Real estate courses

Tags: , , , ,

Converting Browsers To Buyers: Proven Strategies for Selling Homes Online!

Posted by: Myers Barnes | Published: Sep, 27, 2011

MetLife New Home Sales Training Series

This new online training series taught by some of the leading experts in new home sales will show you the secrets to produce the results you want: MORE SALES!

Every solution hits the sweet spot of selling by refining often overlooked fundamentals and presenting today’s hottest new techniques. Get ready for fast, focused; results oriented sales education that will transform your sales efforts.

October 11, 2011, 9:00 -10:00am PDT
Speaker: Mike Lyon

Description: Over 90% of home buyers are using the internet to fi nd their next
home. Whether you have a commanding internet presence or you are stuck in the
digital dark ages, this seminar will deliver the proven methods necessary to develop and dramatically improve your online new home sales. This essential hands-on workshop provides an easy-to-follow road map leading to a successful Online Sales Program that will help you attract and capture more qualified buyers and explode your sales goals.

Learning Outcomes:
• The latest homebuyer statistics and shopping behaviors
• Learn about the online sales process
• Discover ways to engage leads quickly and effectively online
• Maximize your lead capture rate by setting appointments from your website
• Attract and capture qualified traffic
• Implement a plan to meet and beat your sales goals

UPCOMING EVENTS!
November 15, 2011: On-Line Sales Management Summit: MAXIMUM SALES!
Speaker: Myers Barnes, MIRM

January 10, 2012: “Turning Your Home Owners Into Referral Generators!”
Speaker: Bob Mirman, CEO, Eliant, Inc.

Register now Register early, limited to 200.

Questions: Please contact Anthony Grasst at agrasst@metlife.com or 425-576-2272

This event is being hosted by MetLife Home Loans A Division of MetLife Bank, N.A.



Posted In: New Home Sales Management Training, Real estate courses

Tags: , , , , ,

New Book: Secrets of New Home Sales Negotiation – Out Soon

Posted by: Myers Barnes | Published: Sep, 12, 2011

My newest book, “Secrets of New Home Sales Negotiation, How to Achieve ‘Yes!’ Every Time,” is to be released in the next 3 weeks. This groundbreaking field manual will become the new best friend to any home-builder, sales manager, or new home salesperson who is weary of losing sales to the deals, discounts and incentives offered by their competitors.

Secrets Of New Home Sales Negotiation will help you transform your approach to negotiating and slice through every obstacle – from price phobias to extreme bargain hunters. Apply the tactics and you’ll overcome your need to concede your position by applying field-tested strategies, proven to deliver success with even the toughest home-buyer.

Guaranteed you’ll learn how to:
• Power past Price Resistance
• Overcome your pesky competitors’ deals, discounts, and incentives
• Negotiate global, selling homes to anyone from any culture
• Vaccinate yourself against every known objection
• Apply killer persuasion strategies that close sales like clockwork
• Discover – and AVOID – the biggest negotiation mistake that even hardcore, new home salespeople make in their presentations
• Tap into today’s sales strategies that expand the bottom line

Secrets Of New Home Sales Negotiation will unleash your potential to dramatically increase your income, expand the profitability of each sale, and build a following of satisfied customers. Pick up a copy and watch your sales SOAR!



Posted In: New Home Sales, new home sales management, New home sales marketing, New Home Sales Training, Real estate courses

Tags: , , , , ,

SEBC: Proactive Sales Management

Posted by: Myers Barnes | Published: May, 25, 2011

This is your invitation to achieve unprecedented success in new home sales management. Learn a practical, powerful approach to sales management.

LEAD your TEAM to SALES VICTORY with lessons from INDUSTRY EXPERT MYERS BARNES

How will you be prepared for today’s challenges, and tomorrow’s? By learning breakthrough ideas that will enable your team to earn the big numbers in new home sales. Ideas and techniques that will ignite your selling power and stimulate excitement in your team members. Powerful strategies and tactics that will arm your team with the tools required to compete and win.

Proactive sales managers know profitable sales and an inspired sales force are the keys to success. You’ll learn how to race past your goals, multiply the number of new homes sold, and recruit a superstar sales team.

It’s a NEW WORLD. CREATE PROACTIVE SALES TEAMS that can SUCCEED in it! Guaranteed You’ll Learn How To:

• Recruit and Lead a World-Class Sales Team
• Coach, Counsel, and Create Confidence
• Increase the Number of New Homes Sold – Regardless Whether the Real
Estate Market Goes Up Down or Sideways
• Build and Sustain Competitive Advantages
• Master Fearless Leadership
• Attract and retain top performers
• Transform ordinary people into supercharged salespeople
• Lead, inspire, and motivate your team to reach peak performance
• Build and sustain a real competitive advantage
• Enable your team to deliver reliable consistent results month after month

Hurry, Interest Has Never Been Higher!
Thursday July 21, 2011
11 am – 12:30 pm
www.sebc.com



Posted In: New Home Sales Training, Real estate courses

Tags:

PCBC: More Leads, More Sales, No Excuses – June 22-24

Posted by: Myers Barnes | Published: May, 05, 2011

For more than five decades, PCBC The Show has connected the homebuilding industry with the ideas, inspiration and innovation to grow and thrive. From development through design and construction, PCBC has proudly served as an incubator of excellence – encouraging all who imagine and build the places where we love to live. Don’t miss this workshop on June 23, with Myers Barnes, Americas Favorite New Home Sales Trainer, and Mike Lyon, Online Sales Expert for builders and real estate companies.

Thursday, June 23
More Leads. More Sales. No Excuses.
1:00pm–4:00pm
Ticket Required: $75
This concentrated package of new home sales and marketing “how-to” strategies and techniques will provide attendees with the tools required to launch, manage, and re-energize their sales and marketing programs. With a special focus on online marketing methods, including an actionable e-marketing tactical plan, the lessons learned here will prepare your sales team for maximizing opportunities in 2011.
Attendees will be led through a step-by-step process that will teach them the new fundamentals of creating and deploying an integrated online and on-site sales and marketing program, and the most recent and up-to-date insight and guidance on online marketing for the real estate industry will also be provided. All information is provided in the form of practical and actionable “how-to” content—so attendees walk away with concrete methods that are proven to increase leads, sales, and profitability.

Learning Outcomes

  • This high-energy program will provide the fundamentals of creating, planning, budgeting, and implementing your 2011 sales and marketing plan. Special emphasis is placed on new methods of maximizing resources utilizing new technologies and online strategies. Attendees will learn to close the circle between online experience and on-site experience to capture and create the most conversions possible.
  • Attendees will learn a proven step-by-step technique to create online content that resonates with potential homebuyers. The importance of your online content, how to create it, how to disseminate it across the Internet—all at very low or little cost—will be covered in detail. There will be no more confusion over what to do, or how to do it; attendees will be provided with a roadmap for online advertising and marketing success.
  • The ultimate goal of your online efforts is to convert Internet browsers into buyers. Learn how to create the digital inbound path for your prospects that attracts the right buyer for the right home, all the way from generating the first search engine lead to capturing an online registration to e-lead follow-up and conversion using our industry-proven formula.
  • Finally, attendees will learn how to successfully integrate their online and on-site sales efforts. Since the user’s first experience of a community or product is online, the entire experience from website to on-site must be consistent and attendees will learn how to extend the online experience to the on-site experience, always enjoying the benefit of the automated online work that was done beforehand to help close the sale.

PCBC 2011 San Francisco
June 22-24: Exhibits and Conferences
Moscone Center
747 Howard Street
San Francisco, CA 94103
www.moscone.com



Posted In: New Home Sales, Real estate courses

Tags: , , , , ,

SEBC:New Home Sales Extravaganza – July 22

Posted by: Myers Barnes | Published: May, 04, 2011

When you attend the SEBC: New Home Sales Extravaganza, you’ll become alumni to the ultimate new home sales resource center.

Industry Giants – Myers Barnes, Mike Lyon, and Roland Nairnsey show you the secrets to produce the results you want: MORE SALES!

Every solution hits the sweet spot of selling by refining often overlooked fundamentals and presenting today’s hottest new techniques.

Get ready for fast, focused; results oriented sales education that will transform your sales efforts. Half-a-day with The SEBC: New Home Sales Extravaganza and your sales success will reach into the stratosphere.

Featured Speakers: Myers Barnes, Mike Lyon, Roland Nairnsey

Guaranteed, you’ll learn how to:

•Increase the number of new homes sold-Regardless of whether the market goes up, down or sideways
•Embrace technology and win today’s buyers.
•Secrets of getting Realtors to work in partnership with you-not against you
•Master a paint-by-the-numbers sales process
•How to vaccinate your sales team against “de-motivators” and ensure continual success
•Overcome real world objections-with real world solutions
•Defeat and diffuse your competitors discounting and incentives
•How to Ignite the Internet and Social Media as part of the home buying process
•Exceed your sales goals by huge margins and create monument profits
•Double your conversion ratios
•Generate Referral sales Easily and build a predictable business
•Find the answers to all your sales problems

Hurry, seating is limited. Be there Friday, July 22, 2011 at the SEBC.
Tickets are $45 per person & include: lunch, afternoon Sales Programs and Network Hour in the SMC Lounge from 5 – 6 pm.



Posted In: New Home Sales Training, Real estate courses

Tags: , , , , ,

Get Red-Hot New Home Sales Solutions at IBS 2010

Posted by: Myers Barnes | Published: Jan, 14, 2010

Ignite your selling power and blow past your goals to achieve blockbuster sales! Join New Home Sales Expert Myers Barnes and NDG Communications President Tom Nelson at the 2010 International Builders Show for a fast-paced, results-oriented sales and marketing session that will get your adrenaline pumping and deliver over-the-top results.

At Red-Hot New Home Sales and Marketing Solutions you’ll receive hard-boiled advice, tried-and-true tips, sensible solutions, and a bold line of attack for your sales and marketing organization. And, you’ll learn pure-genius techniques that will propel you to success, along with remedies for overcoming hardship economies.

Click here for more information.

Red-Hot New Home Sales and Marketing Solutions
Date: Wednesday, January 20
Time: 1:30 pm – 3:00 pm
Location: South 220
Speakers: Myers Barnes, Tom Nelson, Jim Adams



Posted In: New home sales marketing, Real estate courses

Tags: , , , , , , ,

The Magic of the Experience — New Home Sales Training

Posted by: Myers Barnes | Published: Jun, 11, 2009

Are you battling the price war in your sales efforts? Do you feel like you have to bottom out your bottom line just to stay in business?

When you feel like taking a hatchet to your price, stop for a moment and think of this: Disney.

Does Disney push you to buy a pass to just one theme park? Do they entice you to come for the thrill of a single ride? Do the ads sell you on a hotel room as a destination or the dining experience of a particular restaurant? Of course not. What Disney sells is a magical experience. The big picture is a mosaic made up of tiny treats that combine to create a vacation like no other.

According to statistics, the average family that visits a Disney theme park consists of 4.5 people who come for four days and five nights at a cost of $5,000. That’s no small investment these days, but the parks continue to fill up. Perhaps in a down economy, the magic of Disney is more important than ever.

But I have to believe that the success of Disney is the corporate culture that is fully invested in delivering a magical experience. And it doesn’t just happen with a spray of pixie dust — even though they can easily make us believe otherwise.

I challenge you to put the magic of Disney into your selling strategy. Visitors invest $5,000 in a Disney vacation because the cost of admission is at least equal to the pure enjoyment they get in return.

What is the cost of admission to your theme park? It’s the price of a new home. How can you turn your sales presentation into a magical experience? What can you do for your buyer that will make that individual not just agree to purchase but be thrilled to do so?

Sell the joy of the home, not the price of the house. Deliver the experience and share the magic.

Myers



Posted In: New Home Sales, Personal Development, Real estate courses

Tags: , , , , , , , , ,

International Builders’ Show

Posted by: Myers Barnes | Published: Feb, 05, 2007

I have arrived in Orlando, FL for the International Builders’ Show. This is the main event, and my speaking schedule for those who are attending is listed:

Secrets of Closing the Sale:
Wednesday, February 7th, 8:30 a.m. till 10:00 a.m.

Super Sales Rally:
Thursday, February 8th, 9:00 a.m. till 12:30 p.m.

Savvy Sales Management:
February 10th, 8:30 a.m. till 10:00 a.m.

I’ll be sharing the platform with incredible speakers at all three seminars, and promise in advance a high energy, impactful and unbelievable experience. I am looking forward to seeing you in the audience.

Thank you,

Myers



Posted In: Real estate courses

Tags: