He had prestige. He had an outstanding reputation. He had accolades from buyers who loved his homes. What he didn’t have, however, was money. His unpaid subcontractors were talking about getting liens against his homes. His salespeople did nothing but harp all day long about needing more incentives … more discounts … more advertising so they could attract more buyers. If only he could find some magical beans (or perhaps a carton of solid gold Egg-land’s Best), he could relieve the financial pressure.

Jack didn’t know what to do until he read a blog post that said, “It doesn’t do you any good to sell homes if you aren’t making a profit. Stop thinking like a salesperson and think like a business owner.”

“So that’s what I’m doing wrong,” Jack said thoughtfully. ”Well, I can’t go back and start a new beginning, but I can start today and change the ending.”

And that’s exactly what he did. Jack stopped thinking like a builder and began thinking like a businessman. He realized the bottom line had not been his top priority. After restructuring his pricing, evaluating his homes and refusing to allow his salespeople to discount, Jack saw his profits increase.

He became a successful builder with a healthy profit margin and a solid investment portfolio. He no longer had to live with his widowed mother. His accountant married her and they moved into a nice condo on the water that Jack built.

The Moral: It isn’t how much money you make, it’s how much you keep that counts. Business people think long-term. They don’t just plan for the next sale; they plan for how much profit they will make on the next sale.

Many of you will remember Tom from my Sales Manager’s Summit this past June. Tom’s not like most of the other "internet marketing guru" types out there. The difference between those people and Tom is that he will not only tell you WHY you should be doing Internet marketing Tom will actually tell you HOW, with detailed specifics.

So I’ve asked Tom to become a guest contributor to my blog to share with you the latest insights, fundamental wisdom, and real-world techniques for using the internet to boost your sales and reach your goals. I know that if anybody can help us make sense of the new electronic frontier, and help us all get through this challenging time by working smarter, it will be Tom Nelson.

In the following weeks, Tom will be writing the blog, and giving you the strategies that he, as an industry expert, believes we should all be adapting in order to do our absolute best to attract qualified prospects and beat the competition to the punch.

Tom’s a true innovator, and he’s accessible. His company NDG Communications, Inc., has helped builders, developers, and real estate firms of all sizes and locations maximize their marketing investment to reach and exceed sales goals, even in the most challenged of markets. You can check out NDG’s work at www.NDGCommunications.com.

And I guarantee that if you read everything Tom writes in my blog, and follow his advice, you will see a dramatic change in your traffic no matter what the DOW or FED is doing!

Keep Selling, Super Achievers!
MYERS

Now, NDG has just launched a new website that provides fresh and innovative strategies for real estate brokers, new home sales professionals, and residential and commercial developers: www.NDGCommunications.com.

As one of the nation’s most preeminent and award-winning interactive advertising agencies for the real estate industry, NDG Communications has served major players in the building and development industry; they even help yours truly with my own digital outreach.

NDG’s slogan is Our Work Really Works and these guys are truly the experts at helping new home sales professionals use e-marketing to achieve and exceed their goals. You can even register to receive the NDG Podcast that shares new E-marketing techniques. Each new podcast shares real strategies that are creating results in today’s challenging marketplace.

Check NDG out today: www.NDGCommunications.com

Keep Selling, Super Achievers!
Myers