I recently talked about the importance of creativity when pursuing realistic financing for your buyers. Does "creativity" mesh with "realistic?” I thought about it and came to the conclusion that they can work wonderfully together. There’s a sort of Zen-like harmony to blending creativity with a healthy, reality check.

Being creative means allowing yourself to step beyond the boundaries of conventional solutions. You look at a problem and come up with all the possibilities to tackle that task. It doesn’t matter how far-reaching your initial thought is. Give yourself permission to wander. Don’t dwell on the problematic aspect of the situation but focus instead on where you want to end up. What is the desired result? Then explore the ways in which you can travel the road from Point A to Point B. And, unlike your high school geometry teacher proclaimed, it’s not always a straight line. Look at some alternative routes.

Stop focusing on the brick wall in front of you. You can’t find the financing? Wrong! You haven’t found it yet. You can’t sell a certain house? Wrong! You haven’t yet identified the right buyer. The key is "yet.”

Just because you’ve hit obstacles doesn’t mean you can’t reach your destination. Brainstorm ideas. Come up with options. Then weigh the possibilities. How can I make this happen? What steps do I need to take? A well-tuned reality meter doesn’t say "no"—it just says "not yet."

Myers

Posted In: New Home Sales Management Training, Personal Development

I’ve learned that people who don’t believe they are creative are usually wrong. Creativity isn’t limited to art, music, or literature. Being creative simply means you approach a challenge with a fresh look. You’re not a cookie-cutter robot who just churns out the same answer time and time again, regardless of the situation.

Look at "creative financing" which is prevalent in home sales. If you’re a forward-thinking sales person, you continue to explore "outside the box" thinking to help your clients secure the home they want, at a rate that will keep them in their home as long as they wish. They are relying on your ingenuity and knowledge of the process to find solutions that the layperson hasn’t discovered. "Creative financing" doesn’t mean locking a person into more debt than they can afford. That’s what contributed to this mess—and gave the term a really bad connotation.

So, get away from the term "creative financing" and instead explore "creative solutions.” Yes, it’s tougher to find the financing, but it’s by no means a rock-solid impasse. You need to unleash your ingenuity and talk to the financing sources in your network. You must also work to expand that network to keep broadening your creative resources. And so on and so on. Ask questions of your providers. Give them scenarios and get their take on what will work and what won’t. Demand creativity from them as well! Your diligence will make the difference between an offer and a closing.

Keep Selling,

Myers

Posted In: Marketing, New Home Sales, New Home Sales Training, Personal Development, Real estate courses, Sales Management