HOW BUYERS FIND YOU IN THE 21ST CENTURY, Part 1

Real estate advertising and e-marketing expert Tom Nelson shares how website searches are used by prospective homebuyers and how you can make sure your website is as close to the top of their list as possible.

If you haven’t figured it out already, your website is now the most fundamental marketing tool for new home sales, whether you’re a salesperson, builder, or developer. In almost every case, prospects will visit websites based on their google.com searches, long before they ever visit the actual property site. In fact, they’ll most likely decide which properties to visit in person based on their visits to websites.

Recent research tells us that approximately 84% of homebuyers start their new home search on the internet. Their goal in this research process is to shop by elimination—to narrow their search down to just three communities that fit their desires and then make an on-site visit. If your website does not effectively tell your story or resonate with the consumer, you will lose this battle before you ever realized it began. Consumers will not contact you to clarify your message—they will simply eliminate you from consideration. So websites must be carefully crafted and include good and fresh content that is relevant to the prospect’s needs.

Stay tuned for the next part of this article for more new home sales insights from real estate e-marketing expert Tom Nelson.

Posted In: New Home Sales Marketing

Tags: e-marketing, NDG Communications, New Home Sales, New Home Sales Training, search engine optimization, websites

Happy Thanksgiving, Super Achievers! This is the time to reflect on what we’ve accomplished this year, what we have to be thankful for, and to begin getting ready to start a new year with fresh eyes and ears.

I hope you have a happy holiday with family and friends, and I want to remind you that starting next week, guest blogger Tom Nelson of NDG Communications will be taking over the Myers Barnes blog for a short while with some truly valuable advice and strategies for effective e-marketing. Make sure to read Tom’s insights and I promise you’ll learn something that will help change your business for the better.

Happy Thanksgiving,

Myers

Posted In: Uncategorized

Tags: holiday, NDG Communications, thanksgiving

Lately, I’ve been asked more and more questions about online marketing and how to budget and best use funds for driving more traffic. While I pride myself on being an expert in new home sales, the world is changing, and Internet marketing is becoming an increasingly critical component of effective outreach. And the guy I turn to when I have questions about Internet marketing is Tom Nelson of NDG Communications.

Many of you will remember Tom from my Sales Manager’s Summit this past June. Tom’s not like most of the other "internet marketing guru" types out there. The difference between those people and Tom is that he will not only tell you WHY you should be doing Internet marketing Tom will actually tell you HOW, with detailed specifics.

So I’ve asked Tom to become a guest contributor to my blog to share with you the latest insights, fundamental wisdom, and real-world techniques for using the internet to boost your sales and reach your goals. I know that if anybody can help us make sense of the new electronic frontier, and help us all get through this challenging time by working smarter, it will be Tom Nelson.

In the following weeks, Tom will be writing the blog, and giving you the strategies that he, as an industry expert, believes we should all be adapting in order to do our absolute best to attract qualified prospects and beat the competition to the punch.

Tom’s a true innovator, and he’s accessible. His company NDG Communications, Inc., has helped builders, developers, and real estate firms of all sizes and locations maximize their marketing investment to reach and exceed sales goals, even in the most challenged of markets. You can check out NDG’s work at www.NDGCommunications.com.

And I guarantee that if you read everything Tom writes in my blog, and follow his advice, you will see a dramatic change in your traffic no matter what the DOW or FED is doing!

Keep Selling, Super Achievers!
MYERS

Posted In: New Home Sales Marketing

Tags: advertising, e-marketing, interactive, NDG Communications, New Home Sales, websites

In June the attendees of my Sales Manager’s Summit were provided with an exclusive seminar on new trends in interactive marketing given by Tom Nelson, President of NDG Communications, Inc. I know everyone left empowered to achieve more with the insights Tom shared that day.

Now, NDG has just launched a new website that provides fresh and innovative strategies for real estate brokers, new home sales professionals, and residential and commercial developers: www.NDGCommunications.com.

As one of the nation’s most preeminent and award-winning interactive advertising agencies for the real estate industry, NDG Communications has served major players in the building and development industry; they even help yours truly with my own digital outreach.

NDG’s slogan is Our Work Really Works and these guys are truly the experts at helping new home sales professionals use e-marketing to achieve and exceed their goals. You can even register to receive the NDG Podcast that shares new E-marketing techniques. Each new podcast shares real strategies that are creating results in today’s challenging marketplace.

Check NDG out today: www.NDGCommunications.com

Keep Selling, Super Achievers!
Myers

Posted In: New Home Sales Marketing

Tags: advertising, e-marketing, Marketing, NDG Communications