Repeatedly, I am asked which books, audio programs, DVDs and seminars I recommend. In response, I’ve compiled this concise list based upon my personal experiences.
I read 50-plus books per year, listen to and view countless audio and video tapes and attend select seminars throughout America. I’ve benefited personally and professionally by devoting thousands of hours to individual development. I believe these sources of information and encouragement have meant the difference between success and failure in my life.
As you peruse them, keep in mind that no list can include every exceptional resource. If you have a favorite one, e-mail it to me (along with a brief description of why you recommend it) and I will include it in my next “recommended” list.
Recommended Books on Sales
How I Raised Myself From Failure to Success In Sales: Frank Bettger, Amazon.com
Raving Fans: A Revolutionary Approach to Customer Service: Ken Blanchard and Sheldon Bowles, Amazon.com
Advanced Selling Strategies: Brian Tracy, Amazon.com
Secrets of the Superstars: Bonnie Alfriend, BuilderBooks.com
How to Get Control of Your Time and Your Life: Alan Lakein, Amazon.com
Use What You’ve Got: Barbara Corcoran, Amazon.com
Myers Barnes’ Library:
- Reach The Top In New Home & Neighborhood Sales
- Supercharged Sales
- Closing Strong - The Super Sales Handbook
- Close Every Sale Without Fail: Myers Barnes & Shirley Mozingo, BuilderBooks.com
Deal With It!: Jeff Shore, Signature Book Printing
Selling For Dummies: Tom Hopkins, Amazon.com
Why We Buy: The Silence of Shopping: Paco Underhill, Amazon.com
Dress For Success: John T. Malloy, Amazon.com
Spin Selling: Neil Rackham, Amazon.com
Best Practices Guide to Residential Construction: Steven Bliss, Amazon.com
Conceptual Selling: Robert G. Miller, Amazon.com
The Sales Bible: Jeffrey Gitomer, Amazon.com
What Clients Love: Harry Beckwith, Amazon.com
The Greatest Salesman in the World: Og Mandino, Amazon.com
The Patterson Principles of Selling: Jeffrey Gitomer, Amazon.com
Goals: Brian Tracy, Amazon.com
Ziglar On Selling: Zig Ziglar, Amazon.com
New Home Sales: Dave Stone, BuilderBooks.com
Strategic Selling: Robert B. Miller, Amazon.com
Eat That Frog: Brian Tracy, Amazon.com
How To Get Anything You Want: Nido Qubein, Amazon.com
Little Red Book of Sales Answers: Jeffery Gitomer, Amazon.com
Who Moved My Cheese?: Spencer Johnson, MD, Amazon.com
Real Estate According to Mike Ferry: Mike Ferry, MikeFerry.com
Thinking For a Change: John C. Maxwell, Amazon.com
The Time Trap: Alex MacKenzie, Amazon.com
Failing Forward: John C. Maxwell, Amazon.com
Relationship Selling: Jim Cathcart, Amazon.com
Recommended Books on Sales Management
Build a Successful Sales Program: Perry Goldman, PhD., MIRM, BuilderBooks.com
New Homes Sales Management: Alfriend and Tiller, BuilderBooks.com
Inside The Magic Kingdom: Tom Connellan, Amazon.com
Beyond The Summit: Todd Skinner, Amazon.com
It’s Your Ship: Captain D. Michael Abrashoff, Amazon.com
The Five Dysfunctions of a Team: Patrick M. Lencioni, Amazon.com
The Practice of Management: Peter Drucker, Amazon.com
Monday Morning Leadership: David Cottrell, Amazon.com
Wooden on Leadership: John Wooden, Amazon.com
The Servant: James C. Hunter, Amazon.com
Death By Meeting: Patrick Lencioni, Amazon.com
Winning: Jack Welch, Amazon.com
The Top Ten Mistakes Leaders Make: Hans Finzel, Amazon.com
Thinking For A Change: Brian Tracy, Amazon.com
The Home Builders Sales Management Tool Kit: BuilderBooks.com
Memos From The Chairman: Alan C. Greenberg, Amazon.com
Re-Imagine!: Tom Peters, Amazon.com
The Fifth Discipline: Peter Senge, Amazon.com
How To Get control Of Your Time and Your Life: Alan Lakein, Amazon.com
Moneyball: Michael Lewis, Amazon.com
Recommended Books on Finance and Wealth Building
Cracking the Millionaire Code: Mark Victor Hanson and Robert G. Allen, Amazon.com
The Instant Millionaire: Mark Fisher, Amazon.com
Master Your Money: Ron Blue, Amazon.com
Rich Dad’s Guide To Investing: Robert Kiyosaki, Amazon.com
The Automatic Millionaire: David Bach, Amazon.com
The Ultimate Gift: Jim Stovall, Amazon.com
The Richest Man in Babylon: George Clason, Amazon.com
The One Minute Millionaire: Mark Victor Hanson, Amazon.com
Conversations With Millionaires: Litman, Oman & Allen, Amazon.com
The Art of the Deal: Donald Trump, Amazon.com
106 Mortgage Secrets All Homebuyers Must Learn: Gary Eldred, Amazon.com
The Wealthy Barber: David Chilton, Amazon.com
The Millionaire Next Door: Thomas Stanley & William Danko, Amazon.com
Recommended Books on Marketing
Selling The Invisible: Harry Beckwith, Amazon.com
Purple Cow: Seth Godin, Amazon.com
How to Become a Marketing Superstar: Jeffrey J. Fox, Amazon.com
Building Better Ads: Richard Elkman, BuilderBooks.com
Free Prize Inside: Seth Godin, Amazon.com
The Wizard of Ads: Roy Williams, Amazon.com
Lovemarks: Kevin Roberts, Amazon.com
Magical Worlds: Ray Williams, Amazon.com
The Experience Economy: Joseph Pine II and James Gilmore, Amazon.com
Secret Formulas: Roy Williams, Amazon.com
The 22 Immutable Laws of Branding: Al and Laura Ries, Amazon.com
The End of Marketing As We Know It: Sergio Zyman, Amazon.com
The 22 Immutable Laws of Marketing: Al and Laura Ries, Amazon.com
Guerrilla Marketing: Jay Conrad Levinson, Amazon.com
Recommended Books on Psychology and Mindset
What To Say When You Talk To Yourself: Shad Helmstetter, Amazon.com
The Power Of Your Subconscious Mind: Joseph Murphy, Amazon.com
The World Is Flat: Thomas L. Friedman, Amazon.com
The Complete Idiots Guide To Psychology: Joni Johnston, Amazon.com
Thinking for a Change: John Maxwell, Amazon.com
It’s Not About the Bike: Lance Armstrong, Amazon.com
Success Is A Choice: Rick Pitino, Amazon.com
Halftime: Bob Buford, Amazon.com
Maximum Achievement: Brian Tracy, Amazon.com
The Magic of Believing: Claude M. Bristol, Amazon.com
Man’s Search For Meaning: Viktor Frankl, Amazon.com
Psycho-Cybernetics: Maxwell Maltz, Amazon.com
A Whack On The Side Of The Head: Roger von Oech, Amazon
Change Your Thinking, Change Your Life: Brian Tracy, Amazon.com
The Art Of War: Sun Tzu, Amazon.com
He Can Who Thinks He Can: Orison Swett Harden, Amazon.com
The Ant and the Elephant: Vince Poscente, Amazon.com
100 Ways To Motivate Yourself: Steve Chandler, Amazon.com
Think and Grow Rich: Napoleon Hill, Amazon.com
Six Thinking Hats: Edward de Bono, Amazon.com
Cracking Creativity: Michael Michalko, Amazon.com
The Bible: GOD, Amazon.com
Recommended Videos & DVDs
24 Closing Techniques: Brian Tracy, Nightingale-Conant
Recommended Audio Programs
The Psychology of Selling: Brian Tracy, Nightingale-Conant
The Universal Laws of Success: Brian Tracy, Nightingale-Conant
The Psychology of Achievement: Brian Tracy, Nightingale-Conant
Secrets of Power Negotiation: Roger Dawson, Nightingale-Conant
The Psychology of Winning: Dennis Waitley, Nightingale-Conant
The Art of Exceptional Living: Jim Rohn, Nightingale-Conant
Mark Twain observed, “The man who does not read good books has no advantage over the man who cannot.”
Myers’ philosophy: “The illiterate of this age is not a person who cannot read; rather a person who refuses to learn and read.”
Business philosopher Jim Rohn said, “A formal education will get you a job, but personal development will make you rich. Work as hard on yourself as you do your job.”
Follow their sage advice and I guarantee you will excel in the ever-changing profession of New Home/New Community Sales.
Happy selling,
Myers