Ready to escape the gray twilight?

Home sales hit a new low. Buyers are scarce; sales have stalled. Foreclosure crisis could hobble new home sales. Home sales lowest in more than a decade. Home sales gaining speed. New home sales up 5 percent. Home sales down; prices up.

The headlines this year have been erratic and unkind to the housing industry.

It isn’t easy…this career path you’ve chosen; but at this point, you only have two choices. You either throw in the towel or you pick up the pace.

A colleague has this quote by Theodore Roosevelt framed on her wall. “Far better it is to dare mighty things, to win glorious triumphs, even though checkered by failure, than to take rank with those poor spirits who neither enjoy much nor suffer much because they live in the gray twilight that knows not victory nor defeat.”

If you’re going to stay in the race, don’t run in a fog. Have a clear vision of your goal and then pull out the stops and go full speed ahead. Do what others won’t do because they’re too lazy, tired, unmotivated, complacent or have just given up.

As I’ve traveled the nation, I’ve met plenty of new home salespeople who are ready to throw in the towel. I can’t blame them. The economy has tightened its belt and the housing market has felt the pressure. Admittedly, new home sales isn’t a profession for everyone. If you’re reading this blog, however, it must be the one for you. You’re still here … still ready to dare mighty things. So let’s pick up the pace.

My next blog series offers realistic, tried-and-true solutions to 15 problems I’ve identified after talking with new home salespeople this year and listening to their frustrations. You should find something of value within the series that will steer you away from lukewarm sales.

During these challenging economic times, ordinary is out … average is just as close to the bottom as it is to the top … and the road to success begins where your comfort zone ends.

Prepare to step out of the gray twilight and into glorious triumphs.

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