Old Ideas in a New Market

Machiavelli wrote: "There is nothing more difficult, or more uncertain, than to take the lead in the introduction of a new order of things, because the innovator has enemies who have done well under old conditions, and others who are lukewarm with the new direction."

Leon Martel reveals three common traps to avoid that keep us from embracing and mastering transformation:

1. Believing yesterday’s solutions will solve today’s problems.

2. Assuming present trends will continue.

3. Neglecting the opportunities offered by change.

Don’t fall prey to believing that old ideas will succeed in a new market.


Share Article