Does Your Website Get a Passing Grade?

Ready to see how your website really measures up when it comes to driving qualified traffic? Use this professional website assessment checklist to see if your website is making the grade and or if you could use some improvement. Scoring is based on a 1 through 10 system 1 being extremely poorly represented and 10 is extremely well represented. Be honest and objective.


URL (short, simple, intuitive) _____/10
Download Time (size of home page) _____/10
Look and Feel (readability) _____/10
Require User to Download Additional Software _____/10
Homepage on One Screen (above the fold) _____/10
Unique Selling Point (USP) or Value Proposition_____/10
Ability to Take Action (Key action points provided)_____/10
Feeling of Wanting More (depth of site)_____/10
Contact Details_____/10
Credential Validation (certifications, associations etc.)_____/10
Statement from Management_____/10
Useful Information_____/10
Level of Interaction_____/10
Use of Valuable Graphics_____/10
Use of Valuable Animation_____/10
Reviews, Testimonials, and Certifications_____/10
Content Presented in Digestible Quantities_____/10
Up-to-Date Information_____/10
Available in Multiple Languages_____/10
Accessibility for the Disabled_____/10
Disclaimers & Terms of Use_____/10
Easily Usable Site Structure/Content_____/10
Useful Title Tags_____/10
Description Meta Tags_____/10
Site Directory/Site Map_____/10
ALT Tags_____/10
Partner & Affiliate Links _____/10



240 points or more: Excellent work; are you one of my clients?

200-240 points: Great effort, but more work is required to drive traffic and sales

100-200 points: Seek Professional Help

Less than 100 Points: Critical Warning—Get Help Fast

Stay tuned for more new home sales insights from real estate e-marketing expert Tom Nelson.

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