The smart investment of your digital marketing dollars
Let’s assume you have already determined the amount of your annual marketing budget—because if you haven’t, don’t read any further. Go back
July 21, 2017
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Extra! Extra! Big News from Olathe, Kansas
Myers Barnes joins Builder Designs as President. Homebuilder website development firm expands its digital marketing services. OLATHE, KS—Homebuilders across North America have
March 23, 2017
Rethinking the Sales Process
The new home sales process is a science and, as with any scientific field, gut feelings and hunches do not play a
November 1, 2016
Selling Is A Dialogue, Not A Conversation.
Recently, I was talking with a great sales executive who was explaining the concept of “conversational selling”. He told me that this
September 27, 2016
The Art Of the Turnaround
My clients consider me a “turnaround specialist,” which is, by definition, a person with special knowledge and ability who is devoted to
September 13, 2016
Learning Lessons
If you’ve been with me for any amount of time, then you know I’m all about reading books and spreading and sharing
September 6, 2016
Work Harder on Yourself Than You Work On Your Job
The U. S. Navy Seals have a motto: The more you sweat in training, the less you bleed in battle. Muhammad Ali
August 30, 2016
Differential demonstration: Sell the community along with the new home
I realize that all new home sales professionals recognize the importance of selling the community along with the new home. They know
May 17, 2016
Differential demonstration: The right questions to ask your new home buyer
A good interviewer knows how to guide a discussion to elicit more telling responses. You never ask a question that can be
May 3, 2016
Differential demonstration: Is your new home presentation on the right route?
I’m still en route to differentiating new home demonstration the right way. In this article, I’m literally on the route to success.
April 19, 2016
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