The art and science of rate buy-downs
Why are new home sales professionals struggling so much right now? I believe they’re looking at the housing market all wrong, and,
September 21, 2022
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Meredith Chapman and The Heartbeat Check
Being a sales manager requires a variety of skills. Some have a bigger toolbox than others. Meredith Chapman, Area Sales Manager of
September 16, 2022
Negotiation is a mindset. Is your head in the right place?
Negotiation isn’t something you ad lib. It can be spontaneous if you’re skilled. Like an actor portraying a character, you have to
September 9, 2022
The right way and wrong way to use incentives in negotiation
Discounting is the sign of desperation in negotiation. Too often, a new home sales professional feels cornered and jumps to offering a
August 31, 2022
How did you learn to negotiate?
I’ve asked this simple question at many new home sales training sessions and seminars. “How did you learn to negotiate?” Then I
August 24, 2022
Why motivation isn’t enough.
The other day, I told someone it’s not enough to “feel” motivated. You have to act on it. I then proceeded to
August 10, 2022
How to explain the cost of waiting to a homebuyer
Do you have prospective buyers who seem truly interested but then come back to you with, “We’ve decided to put this on
July 27, 2022
7 must-have sales skills you might overlook
New home sales professionals are coming off a tidal wave of eager buyers. Now that the market is correcting, some pros are
July 20, 2022
Leah Kaiz Fellows: Are your OSC and onsite sales trainers in sync?
Leah Kaiz Fellows, founder and president of Blue Gypsy Inc, spent 7 years as an OSC. Now she specializes in hiring and
July 13, 2022
Chris Hartley: Managing your sales teams during the market shift
I sat down recently with Chris Hartley, Vice President of Sales for K. Hovnanian Homes. Never one to hold back, Chris shared
June 30, 2022
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