Myers Barnes joins Builder Designs as President.
Homebuilder website development firm expands its digital marketing services.
OLATHE, KS—Homebuilders across North America have a powerful, marketing resource, the result of the newly announced partnership with two recognized experts. Nationally renowned new home sales strategist Myers Barnes has joined Builder Designs, a website development company that exclusively serves the homebuilding industry. Barnes has been named the president of Builder Designs, teaming up with the company’s founder and CEO, Chip Johnson.
As a speaker, educator, and best-selling author, Barnes has guided countless builders toward greater profits. His books include Reach the Top In New Home and Neighborhood Sales, which quickly became the certified handbook for sales professionals, and New Home Sales Negotiation, which is considered an industry playbook for success. His company, Myers Barnes Associates, has offered innovative thinking, strategic direction, and a wealth of growth-focused resources to homebuilders for over two decades.
Barnes and Johnson have collaborated countless times, and they realized that a stronger partnership would provide homebuilders with the support they need to successfully navigate the challenges of Internet marketing.
“I’ve always admired the level of success that Myers has sparked in clients—many of whom we’ve shared,” explains Johnson, who has developed websites for more than 450 homebuilders across North America. “We’ve seen that our knowledge, skills, and passion complement one another. Combining forces was a logical next step to better serve our clients.”
Barnes adds, “We live in a digital world. It’s less about techniques for closing the sale, and more about the online involvement. Homebuyers are doing far more research than ever before. Their needs have changed, the path to purchase has transformed, and so conventional strategies just don’t work anymore.”
Builder Designs is preparing to launch a series of new products that will continue to revolutionize Internet marketing. Builder Cloud and Builder IQ, for example, will open new gateways for gathering and analyzing data that is critical to connecting with and influencing homebuyers.
Barnes refers to the expansion of Builder Designs’ offerings as a “think tank for homebuilders and an all-inclusive online resource center.”
“We can work with a variety of builders, start-up or a seasoned pro, and apply our broad portfolio of services to build or refine strategy, execute the activities, and analyze the results,” says Barnes. “We’re looking at a bigger horizon, where we can do more than help builders to generate leads. We will use digital approaches to actually transform those leads into sales long before they walk into a builder’s model home.
Johnson has invested in deepening Builder Designs’ technical expertise. He has explored new possibilities for lead generation and conversion using a broader range of tools, including FindABuilder.
“Our clients won’t have to wonder if their Internet marketing works because we’ll be able to present the analytics to back it up,” Johnson adds.
For more information about Builder Designs, visit BuilderDesigns.com
About Builder Designs
Builder Designs was founded in 2004 by Chip Johnson, to address the specific online marketing needs of America’s homebuilders. Based in Olathe, Kansas, Builder Designs has become the world’s largest builder-centric, web design company, currently serving more than 400 builders. The combination of web design, search engine optimization (SEO) services, content management, and digital marketing strategy have propelled Builder Designs to become a formidable resource for the industry.