Kevin Odiorne was a runner at Georgetown University and qualified to represent the United States in the half-marathon world championship. When asked, "What’s the secret to running?" he would respond, "There is no secret. It is a simple formula."
"I run every day.
If it is cold, I run.
If it is hot, I run.
If it is raining, I run.
If I don’t want to run, I run.
I run every day."
Philosopher Elbert Hubbard defined discipline this way: "Do what you have to, when you have to, whether you feel like it or not."
Apply this formula to your career. You sell every day — when it’s hot, cold, raining, snowing, on a holiday, in a recession or peak economy — whether you feel like it or not. No excuses. Simple enough.