THE HIDE AND SEEK OF SEARCH

HOW BUYERS FIND YOU IN THE 21ST CENTURY, Part 1

Real estate advertising and e-marketing expert Tom Nelson shares how website searches are used by prospective homebuyers and how you can make sure your website is as close to the top of their list as possible.

If you haven’t figured it out already, your website is now the most fundamental marketing tool for new home sales, whether you’re a salesperson, builder, or developer. In almost every case, prospects will visit websites based on their google.com searches, long before they ever visit the actual property site. In fact, they’ll most likely decide which properties to visit in person based on their visits to websites.

Recent research tells us that approximately 84% of homebuyers start their new home search on the internet. Their goal in this research process is to shop by elimination—to narrow their search down to just three communities that fit their desires and then make an on-site visit. If your website does not effectively tell your story or resonate with the consumer, you will lose this battle before you ever realized it began. Consumers will not contact you to clarify your message—they will simply eliminate you from consideration. So websites must be carefully crafted and include good and fresh content that is relevant to the prospect’s needs.

Stay tuned for the next part of this article for more new home sales insights from real estate e-marketing expert Tom Nelson.

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