I read a 2011 study predicting that in 50 years all human communication will be through electronically-controlled images. This process is called “viewing.” The study concluded that seeing each other in face-to-face communication will be awkward.
That’s a disheartening thought. Being social creatures, we need interaction with other people to stay balanced. Nevertheless, it does illustrate the importance of sharpening your technological and communication skills.
Stay current on technology so you can use it to reach an ever-expanding audience of potential buyers. One of the side benefits of using sites such as Facebook and Twitter is that it teaches you how to say what you want in the least amount of words.
Ernest Hemingway is famous for his economical use of words. He explained, “I am trying to make, before I get through, a picture of the world–or as much of it as I have seen. Boiling it down always, rather than spreading it out thin.”
When your communication is boiled down to its essence instead of being rambling and wordy, buyers and clients will understand you better.
When they ask you what time it is, they don’t want you to tell them how to build a clock. So do you when you take your car to the mechanic because its brakes are squealing. You don’t want to sit through a long-winded explanation: “Well, when brakes start squealing, it could be caused by the brake pads, the rotors, or a combination of both. Or it could be moisture or brake dust that’s settled on them. You see, the way the car works is…”
Enough already.
Reach buyers using the latest technology. Teach buyers with concise, clear, cut-to-the-chase communication.
