Think about your website as a fish tank. When there are plenty of colorful fish actively swimming around, it’s fascinating to look at. But if you don’t feed the fish or treat the water to create a healthy environment, you end up with dead fish in a stagnant, scummy tank. Not so interesting any more.
You have to “feed” your website to keep it alive and interesting. Add content, like videos, interesting articles, and photos so that your website’s visitors are mesmerized. In fact, if you don’t pay attention to what’s living on your website, the search engines might assume it’s already dead. If Google, Yahoo, and Bing consider your website to be lifeless, they’ll ignore it when people are doing an organic search for new homebuilders. You won’t be found anywhere near the first page of the search engine page results (SERPs).
Microsoft founder Bill Gates said content is king. It’s the quality of what you post on your website that draws the notice of search engines and site visitors. It’s not good enough to design your site—even a good one—and then leave it there to wither away. Is that a reflection of your business? Staying still? If you’re building and selling homes, you have news worth posting. Your knowledge about the home building industry should be shared, feeding your website with a growing supply of engaging content.
Here’s how you can nurture a healthy environment on your website:
• Upload videos with home and community tours to entice your prospects
• Update your photos at least twice a month
• Maintain a blog with at least one post a week, covering topics of interest to your new homebuyers—not sales pitches—or links to informative articles, and link the updates to your Facebook and Twitter accounts (because you have to have those, too).
• Make sure your content is keyword rich and contains relevant links for SEO.
Like a fish tank, setting up your website is just the first step. It demands proper care and feeding to remain active and interesting.