
How Big is Your Marketing Budget?
Homebuilders frequently ask me how much I think they should allocate for their marketing budget. I find that, if they’re asking, they’re
Homebuilders frequently ask me how much I think they should allocate for their marketing budget. I find that, if they’re asking, they’re
Think about your website as a fish tank. When there are plenty of colorful fish actively swimming around, it’s fascinating to look
A homebuilder really has two separate businesses: the manufacture of the homes and the sales operation. We’ve covered 22 ways to plug
My newest book, “Secrets of New Home Sales Negotiation, How to Achieve ‘Yes!’ Every Time,” is to be released in the next
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