In recent years, the home design and decor industry has grown into one of the largest DIY sectors; and social media has played a vital role in generating this growth.
Social media has undisputedly changed the home design and decor industry. Websites like Pinterest & Houzz are being used by DIY homeowners and professional designers alike, offering global access to free resources, and allowing searchers to tap into amazing talent through social media conversations and groups. The days of flipping through sample books and design magazines, and watching DIY TV shows, are fading into obscurity.
Pinterest has revolutionized the DIY idea market and its influence on home decor.
In fact, most of the popular home decor sites in the U.S. receive maximum referrals through Pinterest. And the Houzz website brings dozens of different styles of architecture right in your living room. From a simple DIY idea for your garage, to designing your entire apartment, Houzz has it all.
Social media is influencing our dream homes by changing the way we dream about them! For starters, social media has kindled an interest in aesthetics and design. People across the world now have access to incredible resources when designing their own living spaces. Social media, and its tools, let them experiment with colors, patterns and finishes – often for free. These sites have become THE place for people to draw inspiration and find ways to make their homes a manifestation of their personality.
Professional designers, decorators and vendors appreciate the effects of social media, too. They get better interactions and opportunities using social media, and that feedback can be used to develop new products and services. They can reach out to people they never thought of before and access to their knowledge.
The professionals do have some qualms about the effects of Pinterest & Houzz, noting that there is no substitute for actual design expertise. While there is a time for crowdsourcing (creating something through online collaboration) and using social media as a sounding board, having a personal (i.e. live) interaction with a design professional is still the best way to get guidance for larger design projects. After all, most design professionals have years of training and experience that allow them to handle a variety of construction and design issues.
Myers Barnes is America’s favorite new home sales trainer, author, speaker and consultant. For more information, please visit www.myersbarnes.com.