Differential demonstration: Sell the community along with the new home
I realize that all new home sales professionals recognize the importance of selling the community along with the new home. They know
May 17, 2016
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Differential demonstration: The right questions to ask your new home buyer
A good interviewer knows how to guide a discussion to elicit more telling responses. You never ask a question that can be
May 3, 2016
Differential demonstration: Is your new home presentation on the right route?
I’m still en route to differentiating new home demonstration the right way. In this article, I’m literally on the route to success.
April 19, 2016
The key to new home demonstration: WIIFM?
In my last post, I talked about “differential demonstration” and the “Ta-Daaa Girl”. She’s the one on the game shows who waves
April 5, 2016
Differentiate your demonstration: New home presentation success
I heard someone use the term, “TV spokesperson” and I asked what that job entailed. He told me it was usually a
March 29, 2016
Still renting? Here’s why you should own, instead!
As the real estate market fluctuates, so does the rental market. At the moment, the rental scene is looking increasingly uninviting. A
March 8, 2016
Don’t be afraid to break the rules every once in a while
When designing the layout, color palette, and décor for a room (or house), most interior design professionals have rules about size, scale,
February 23, 2016
Millennials are ready to buy a home. Are you prepared to sell to them?
For years, we’ve been watching a generation of young people who seem entitled, disloyal, and a bit too free for our Baby
February 16, 2016
How social media has influenced design & decorating
In recent years, the home design and decor industry has grown into one of the largest DIY sectors; and social media
August 11, 2015
Increase Traffic By Staging Your Home The Right Way
Staging your home is proven to increase traffic and even your sale price, so take the time to stage each room to
July 14, 2015
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