To launch or not to launch – that should be the question.
Every community can have a launch, but not every community should have one.
The launch can revive a struggling effort or kick-start a new community. But, it may not be appropriate for your particular situation. The market dynamics must be aligned so that buyers are actually buying. The midst of a recession or a real estate crash is not the time to attempt to launch a community. You can dangle your bait in a pond, but if the fish aren’t biting (or even swimming in that pond), you’ll come up empty-handed.
Bottom Line: Before investing the time and money to create a successful pre-sale event, consider whether your community will benefit from it and, if so, the right time to launch it.
To learn more about setting up a Pre-Sale Launch, download the FREE Proven Pre-Sales E-book!
Are you attending the International Builder’s Show? Let Myers Barnes & Mollie Elkman walk you through the proven formula that will help your sales team successfully execute the pre-sales process in their speaker event, “Proven Pre-Sales: How To Sell A Community Before The Walls Are Up!”
Myers Barnes is America’s favorite new home sales trainer, author, speaker and consultant. For more information, please visit www.myersbarnes.com.