In the months leading up to your launch, your sales team will generate leads and prospects. If you establish a lead-nurturing system for managing those potential homebuyers, you’ll proactively plan for greater success.
Your system should be easy to understand and follow and be monitored by management. If it’s too complicated, your sales team may stray from this essential program. You don’t need anyone going rogue with your leads and prospects!
52 Weeks Prior To LAUNCH
It can be hard to create and maintain momentum so far in advance, but before any
groundbreaking occurs on the property, your sales associates need to break ground on their lead generation and management. Remind them that this is a lengthy process, with an organized plan to follow. Start strong. Finish stronger!
- Build A Prospect Database
- Start A Referral Network
- Start Working Your Leads
12 Weeks Prior To LAUNCH
The event is in sight. Stay focused and pay attention to those details that will spark greater interest in the weeks leading up to your launch.
- Focus Your Social Media On The Launch
- Blog
- Update Your Website To A Responsive Web Design
To learn more about setting up a Pre-Sale Launch, download the FREE Proven Pre-Sales E-book!
Are you attending the International Builder’s Show? Let Myers Barnes & Mollie Elkman walk you through the proven formula that will help your sales team successfully execute the pre-sales process in their speaker event, “Proven Pre-Sales: How To Sell A Community Before The Walls Are Up!”
Myers Barnes is America’s favorite new home sales trainer, author, speaker and consultant. For more information, please visit www.myersbarnes.com.
