George Patton said, death kills you once, fear kills you over and over and over again. In this video I talk about the psychology of fear. You need to understand your fear in order to get past it, and you need to get past it in order to close.
You’ve been told 150,000 times the word no by the time you are 21. You’ve begun to associate the word no with pain. You’ve chosen a very interesting career in new home sales, where it’s inevitable to hear the word no. It’s no wonder a sales person has a fear of closing. But once you understand where the fear of no comes from, we can get you to the close.