The purpose of the launch is to generate pre-sales, a process normally carried out before a home, and in some cases a neighborhood, is actually built. It requires lots of planning.
When will you be ready to launch? Follow this calendar for your time-sensitive tasks building up to the launch.
52 Weeks Prior To LAUNCH
- Groom Your Property
- Develop A Budget
- Meet With Non-Building Related Partners
- Hire A Photographer And Videographer
From 52 weeks to 12 weeks prior to the launch, you are planning, working, fine-tuning your strategy, and prepping to sell. Never allow a lapse in your process.
12 Weeks Prior To LAUNCH
- Look At Physical Obstacles
- Finalize The Plans, Plats, And Appropriate Governmental Approvals
4 Weeks Prior To LAUNCH
- Install Signage
- Furnish, Photograph, And Videotape The Models
- Add The Finishing Exterior Touches
Bottom Line: The visual component is critical to drawing attention to your community, so follow a planned schedule to ensure your presentation stays on track.
To learn more about setting up a Pre-Sale Launch, download the FREE Proven Pre-Sales E-book!
Are you attending the International Builder’s Show? Let Myers Barnes & Mollie Elkman walk you through the proven formula that will help your sales team successfully execute the pre-sales process in their speaker event, “Proven Pre-Sales: How To Sell A Community Before The Walls Are Up!”
Myers Barnes is America’s favorite new home sales trainer, author, speaker and consultant. For more information, please visit www.myersbarnes.com.