Information Imbalance & Today's Buyer

What’s the difference between Caveat Emptor (Buyer Beware) versus Caveat Venditor (Seller Beware)?   Years ago, buyers came to you for information.  In today’s day and age, buyers don’t need more information… they need what?  Validation.  Don’t miss out on understanding this information imbalance by being unaware of changes in today’s buyer.

http://www.youtube.com/watch?v=xwr8OK3u4SQ

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