Connecting The Dots!

Let’s zero in on the one connective thread that binds together the perfect pre-sale

launch campaign – the timing of the launch and the specific day to begin pre-selling.

The timeline is essential to a successful launch. I’m giving you a summary of the homebuilder’s timeline here. Keep it handy.

90 To 150 Days Prior To A Pre-Sale Event

Install marketing signs and place community on website. Use “Coming Soon” verbiage, but no pricing!

60 Days Prior To A Pre-Sale Event

Direct mail to region ZIP codes

45 Days Prior To A Pre-Sale Event

  • Direct mail to region ZIP codes
  • Generate and distribute a press release to local media, civic groups (e.g., Chamber of Commerce), community calendars, and digital media.
  • Place mid-size ads in local real estate publications.Screen Shot 2015-12-18 at 2.23.56 PM

30 Days Prior To A Pre-Sale Event

Make sure all numbers have been crunched and base pricing for homes and homesites is finalized for internal release only.

25 Days Prior To A Pre-Sale Event

  • Design and send invitations to your database.
  • Consider using a fold-over invitation, and/or oversized postcards.
  • Push VIP invitations through digital media channels, email and Facebook.

15 Days Prior To A Pre-Sale Event

  • Make personal phone calls to your database.
  • Send emails to database: “You’re Invited to a VIP Launch/Pre-sale Event.”

To learn more about setting up a Pre-Sale Launch, download the FREE Proven Pre-Sales E-book!

Are you attending the International Builder’s Show? Let Myers Barnes & Mollie Elkman walk you through the proven formula that will help your sales team successfully execute the pre-sales process in their speaker event, “Proven Pre-Sales: How To Sell A Community Before The Walls Are Up!”

Myers Barnes is America’s favorite new home sales trainer, author, speaker and consultant.  For more information, please visit www.myersbarnes.com.

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