Depending upon which economist is being quoted in the newspaper, housing sales are either so far down there’s no hope for recovery or they are on the uptick. The reality is that, regardless of where they fall, either situation isn’t permanent.
Therefore, your strategy must be to ignore the doomsayers and headlines. They change moment by moment and most of it’s bad news anyway … maybe even exaggerated bad news. As George Bernard Shaw once observed, “Newspapers are seemingly unable to discriminate between a bicycle accident and the collapse of civilization.”
By believing all the headlines and what “the experts” say, your brain cobbles together the different statistics, predictions, polls, remarks, facts and figures. Then you try to patch all this into an action plan that will work for you; but what you end up with is a makeshift mindset. While it may serve a purpose for a day, it’s only temporary. Tomorrow, the scenario will be change … and so will the headlines.
The reality is that you can’t afford to care whether the economy is up, down or sideways. Your focus has got to be steadfast on selling and marketing new homes the best that you can. Period.
Follow the advice of George Marshall, who was described as the “organizer of victory” by Winston Churchill because of his leadership during World War II.
America’s third Secretary of Defense advised, “We must stop setting our sights by the light of each passing ship; instead we must set our course by the stars.”
Focus on the big picture. Not on the press.
If you work in the new home sales industry and you’re looking for training tips from the top consultant in the business you’ve come to the right place for New Home Sales Training. Thank you, and keep following me — Myers Barnes | New Home Sales Trainer and Real Estate Consultant