Have you ever received a backdoor compliment? When I was once told I could “sell ice cubes to eskimos,” the context may have been genuine, but the meaning wasn’t accurate.
As a real estate professional, you’re helping people make one of the single most significant decisions of their lives. You’re not only selling a product, you’re helping people select the environment that will shape their lives and the lives of their families.
In the eskimos ‘case, selling someone something they don’t actually need would mean you’re in it only for the sake of the deal and not the good of the customer. Learn how simply keeping the goal of service in the forefront of your sales will make all the difference.
Myers Barnes is America’s favorite new home sales trainer, author, speaker and consultant. For more information, please visit www.myersbarnes.com.