Where does your focus take you?

Myers Barnes positive focus new home salesWhere does your focus take you? Are you obsessing over the difficulties in your life? Or are you looking at where you want to go?

Focus is everything. When you zoom in on positive thinking, the law of attraction says you will bring positive things your way. The same is true when you’re holding onto a doom-and-gloom perspective. 

Remember what Henry Ford said: “Whether you think you can or whether you think you can’t, you’re right.” 

We’re in a tough housing market. Buyers are uncertain about whether or not to buy a new home. What’s going to happen with interest rates? Should I wait? Meanwhile, new home sales professionals are struggling.

I believe in the power of positive thinking. “Where your focus goes, your energy flows,” said Tony Robbins. You can make things happen when you focus on what you want to happen. When you BELIEVE you can make it happen. That positive thinking will reward you!

I admit that I’m a big fan of Tom Brady. Not as a Patriot or a Buccaneer, but as a person. I recently watched him pull out yet another come-from-behind victory, the 44th time in his career he had turned the game around in the fourth quarter—with the biggest one being Super Bowl VI when he brought the Patriots back from a 25-point deficit to win the game by three points over the Atlanta Falcons. 

No one can take two minutes at the end of a game and turn it around like Tom Brady.

With another loss staring him in the face a few weeks ago—and knowing he was in a position to make a difference—TB12’s switched to changing the dynamic on the field. He focused on winning, not the current situation, which was losing the game by 13 points. His team had been losing the whole way, playing dismally.

With five minutes to go, Tom Brady engineered a touchdown. The Buccaneers’ defense then prevented the New Orleans Saints from scoring on the next drive, holding the score to a six-point difference. The Bucs then scored a touchdown to gain the lead, but it was called back on a penalty. Still, TB12 held his laser focus on the outcome. He scored another touchdown, and this one was good. The Bucs won, 17-16.

Brady is known as The GOAT: The Greatest Of All Time. He earned that moniker. No matter what happens next, there’s no disputing his excellence in the sport.

Lesser focused athletes fall apart when the score is mounting against them. In baseball, Reggie Jackson and Alex Rodriguez both shined during the regular season. Jackson earned the nickname “Mr. October” for being a clutch hitter in the playoffs. Although A-Rod was voted MVP three times, made the All-Star team 14 times, and earned the Silver Slugger Award ten times, he notoriously failed in the post-season. He earned a World Series championship only once in his 22-season career. I think he was so driven to change the past that he allowed his mind to stay there, to see only the failures.

The mental game is every bit as important as talent.

We can learn from Brady’s focus. Stop focusing on the challenge of the current housing market and seek out opportunities to be better, to DO better. Envision the results you want and then stay tuned into what it takes to make that happen. If you want to close new home sales, strengthen your negotiation skills—like dealing with price resistance. Fine-tune your lead nurturing ability. Revisit your sales strategy and process to look for ways to improve on it.

If you focus on the perceived situation—the housing downturn—you will never make new home sales. As the Law of Attraction purports, if you focus on a tough market, the tough market will seek you out. You create a self-fulfilling prophecy.

The past does not equal the future, unless you stay in the past.

Are you looking ahead at what you can do or sitting in fear of what might happen? It’s your choice.

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