Stop selling quality.
For the remainder of 2016, we will be hearing certain words far too much—like “pundits”. A few years ago, the word “guru”
June 14, 2016
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Take A Deep Breath
A young man asked Socrates the secret of success. Socrates told the man to meet him near the river the next morning.
May 31, 2016
Differential demonstration: Sell the community along with the new home
I realize that all new home sales professionals recognize the importance of selling the community along with the new home. They know
May 17, 2016
Differential demonstration: The right questions to ask your new home buyer
A good interviewer knows how to guide a discussion to elicit more telling responses. You never ask a question that can be
May 3, 2016
Differential demonstration: Is your new home presentation on the right route?
I’m still en route to differentiating new home demonstration the right way. In this article, I’m literally on the route to success.
April 19, 2016
The key to new home demonstration: WIIFM?
In my last post, I talked about “differential demonstration” and the “Ta-Daaa Girl”. She’s the one on the game shows who waves
April 5, 2016
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