Things have changed. Adapt your sales process.
So many changes have impacted us over the past couple of years, and, particularly, the last few months. Technology has paved a
July 1, 2020
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Give Your Homebuyer More Than Google Does
When they’re ready to start the search for a new home, buyers don’t get on the phone. They get online. About 90
April 7, 2015
Follow the Leads: Where Homebuilders are Failing Their Own CRMs.
The job of a website is to generate leads—to guide someone to walk through your door. What you and your sales team
December 23, 2014
Leak #13: Overlooking The Cost of Your Traffic – Leaking Profits: Article 16
You’ve already learned about effective recruiting, proper marketing, staffing your models properly and training your agents to use CRM to build relationships.
March 4, 2014
Leak #12: Failing to Generate Referrals – Leaking Profits: Article 15
When you build new homes you are building a community. When you build a community you are building relationships. You’re in the
February 25, 2014
Leak #5: Inadequate Sales Staffing – Leaking Profits: Article 8
Over the past few weeks we’ve explored several important profit leaks showing that staffing is very important. We’ve talked about CRM to
December 3, 2013
Leak #3: Not Evaluating Sales Activities with Application of CRM – Leaking Profits: Article 6
As we continue to talk in our series about leaking profits, leak number three goes hand and hand with our previous leak
November 19, 2013
Digital Dozen
Let’s do a reality check. Here is a virtual snapshot of today’s new-home-sales environment: • Customers are coming to the table armed
September 25, 2012
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