You’re selling to people. Here are the rules.
It’s easy to give too much power to a buyer. You stumble with dealing with price resistance. You let their demands push
May 5, 2021
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Sales shortcuts fail you in the long run
Taking a shortcut is a solution to being in a rush. But how many times have you chosen to take “the back
December 2, 2020
Let’s debunk the myth of price resistance.
Your homes are not overpriced. And it’s not true that your buyer can’t afford it. What’s happening here is a misconception when
June 11, 2020
Control The Sales Conversation With No-Fear Negotiation
Everyone thinks buyers are only interested in the best PRICE. The truth is, they’re really interested in the best VALUE. Objections—there are
November 29, 2011
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