Visits are Out. Encounters are In, And Encounters Can Occur On-site or Online.
In the old economy, prospects shopped by the process of elimination. They would drive around, build their short list and eventually settle
October 1, 2008
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The Four Things that Customers Buy
#1. The Sales Representative: The customer never has the opportunity to experience the product or company until he or she first "buys"
October 1, 2008
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