Debunking the Myth of Price Resistance in New Home Sales
In spite of what you heard, believe, or touted, selling a new home is not all about price. That’s a myth that
November 6, 2012
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Deals, Discounts and Incentives – Part 4
What do you say to a buyer when they ask you, “What are your deals, discounts and incentives?” Don’t give them a
May 10, 2011
Serve up a Juicy Dose of Rationalization
No one sells products. Whether you’re peddling shoes, computers, or a new home, the close is not centered on the product itself.
April 14, 2009
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