It’s a Relationship, Not a Transaction
Do you see your new homes customer as a transaction? A one-off? Or is the connection a long-term relationship that delivers future
March 24, 2015
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A little planning can help make that new home exactly what they want it to be!
For most people, one of the most exciting things about building a new home is getting to make so many choices –
March 3, 2015
Are you registered for my webinar?
Just one of these vital tools will transform the way you sell. You’ll walk away with all of them: • Equip yourself
February 20, 2015
A well-built new home can make your winters warmer!
Depending on where you live, winters can range from chilly to arctic. And depending on the age of your home, your winter
February 4, 2015
How Well Do You Know Your Potential Homebuyers?
Reaching your audience is the key to successful marketing, but in order to reach them, you have to really KNOW them. Who
January 6, 2015
Don’t miss Myers at the 2015 International Builders’ Show!
People are constantly asking when and where I’ll be at the International Builders’ Show. So, here’s a little rundown on where to
December 30, 2014
The Smart Use of Real Estate Sites for Homebuilders
When searching for a high-ticket item—like buying a new home—your sales prospects are doing their homework. Not only is it their single
November 11, 2014
How to Maximize Your PPC Investment
I’ve heard homebuilders say that pay-per-click (PPC) advertising is a waste of money. “People don’t read those,” they say, and “It runs
October 28, 2014
Monitor Your Metrics: What the Numbers Can Tell You
If I were to ask you about your conversion rates, what could you tell me? Do you know how many online leads
October 14, 2014
Usability Testing Tells You Whether Your Website is Great or Just “Good Enough”
Your builder website is your most important marketing tool. Period. Consider these statistics: • 92% of homebuyers search for their new home
September 30, 2014
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