Know the basics of price resistance
The housing market has presented challenges for a few years. First, there was startlingly high demand and limited inventory. Then the buyers
The housing market has presented challenges for a few years. First, there was startlingly high demand and limited inventory. Then the buyers
Why are new home sales professionals struggling so much right now? I believe they’re looking at the housing market all wrong, and,
Being a sales manager requires a variety of skills. Some have a bigger toolbox than others. Meredith Chapman, Area Sales Manager of
Negotiation isn’t something you ad lib. It can be spontaneous if you’re skilled. Like an actor portraying a character, you have to
Discounting is the sign of desperation in negotiation. Too often, a new home sales professional feels cornered and jumps to offering a
I’ve asked this simple question at many new home sales training sessions and seminars. “How did you learn to negotiate?” Then I
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