
How to say “no” and keep moving forward.
Why is “no” such a hard word to say or hear? In new home sales, it’s a given that you’re going to
Why is “no” such a hard word to say or hear? In new home sales, it’s a given that you’re going to
What’s the difference between a discount and an incentive when you’re working on selling new homes? It’s important to understand each offer—what
It’s not the housing marketing that’s weak right now. I know I’m going to get all sorts of pushback on this statement,
In new home sales, when the going gets tough, the tough get going and negotiate. The others throw out incentives like confetti.
The housing market has presented challenges for a few years. First, there was startlingly high demand and limited inventory. Then the buyers
We are bombarded by messages wherever we go. As a result, we tend to tune things out. The problem is, we sometimes
Negotiation requires communication. One person has what the other one wants and the two are trying to find mutually agreeable terms to
You can walk into a negotiation for a new home sale with full conviction that you have the ability to achieve the
Negotiation is a hot topic among new home sales professionals. And it should be! If you can’t negotiate, you compromise your ability
Negotiation is a process. Each step builds toward another in pursuit of your ultimate goal: a mutually satisfying agreement. Like any strategic
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