Tag: selling new homes

What is differential demonstration—and why do you need it for selling new homes? Let me put this in perspective. Would you start

November 9, 2022

Selling new homes isn’t easy. Check that. Selling them successfully isn’t easy. I’ve seen some sales counselors show up at the model

September 1, 2015

Pay attention to subtleties when selling new homes … not only to what buyers say, but also to what you observe. Do

February 5, 2013

When people refer you to someone, what they are saying is, “I like the way you do business and am willing to

July 12, 2011

Ever played roulette? You pick certain numbers and bet that they will be the winners when the roulette wheel stops spinning. Is

July 6, 2011

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