How Big is Your Marketing Budget?
Homebuilders frequently ask me how much I think they should allocate for their marketing budget. I find that, if they’re asking, they’re
August 19, 2014
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The Care and Feeding of Your Website Content
Think about your website as a fish tank. When there are plenty of colorful fish actively swimming around, it’s fascinating to look
August 5, 2014
Leak #23: Missing the Manufacturing Excesses – Leaking Profits: Article 26
A homebuilder really has two separate businesses: the manufacture of the homes and the sales operation. We’ve covered 22 ways to plug
July 8, 2014
Leak #21: Keeping the Non-Performer – Leaking Profits: Article 24
When I work with sales managers, the first lesson I teach them is about the value of behavioral economics. You must be
June 10, 2014
Leak #20: Overlooking Professional Standards – Leaking Profits: Article 23
In simplest terms, a standard is a mutually agreed way of doing something. Do you set standards in your business? Have you
May 27, 2014
Leak #18: Falling prey to “Industry Standards” – Leaking Profits: Article 21
Falling prey to “industry standards” for compensation, benchmarking, and accountability is just one more area to consider when evaluating leaking profits in
April 29, 2014
Video: All Things Come To Those Who Go After Them
Will Rodgers once said that even if you are on the right track you will get run over if you just sit
April 15, 2014
Register for The New Rules for New Home Sales webinar!
Click here to register for The New Rules for New Home Sales webinar on Thursday, 4/17 from 12:00-1:00 p.m.!
April 8, 2014
Leak #17 Neglecting Market Share Research – Leaking Profits: Article 20
You are not working in a bubble. You have competition in the new home sales arena, and if you don’t do your
April 1, 2014
Leak #16: Choosing the Right Sales Approach – Leaking Profits: Article 19
The way you sell is not a one-size-fits-all process. You might lean towards an in-house team of salespeople or rely more on
March 25, 2014
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