You’re Not a Builder, You’re a Technology Company
Chinese philosopher Zhuangzi wrote, “I dreamed I was a butterfly, flitting around in the sky; then I awoke. Now I wonder: Am
Chinese philosopher Zhuangzi wrote, “I dreamed I was a butterfly, flitting around in the sky; then I awoke. Now I wonder: Am
When they’re ready to start the search for a new home, buyers don’t get on the phone. They get online. About 90
The job of a website is to generate leads—to guide someone to walk through your door. What you and your sales team
Jack, a young builder who lived with his widowed mother, was struggling financially. Someone told him that, if he built 50 homes
Once upon a time, a new home salesperson was happily skipping through the wooded common area of a local neighborhood with a
Come to the edge, he said. We might fall, the people cried. Come to the edge! It’s too high! COME TO THE
Home building is two businesses under one umbrella. It’s manufacturing … the area responsible for making houses … and it’s marketing …
Back in my early days of the construction business, I worked for a builder of high-end coastal homes. He once told me,
In my work, I travel around the country and meet countless people. Those who attend my seminars are in search of something
If you’re thinking that all you have to do is present the benefits and amenities of a new home in order to
© 2024 All rights Reserved. Privacy & Terms.