You’re Not a Builder, You’re a Technology Company
Chinese philosopher Zhuangzi wrote, “I dreamed I was a butterfly, flitting around in the sky; then I awoke. Now I wonder: Am
April 24, 2015
Menu
View More
Give Your Homebuyer More Than Google Does
When they’re ready to start the search for a new home, buyers don’t get on the phone. They get online. About 90
April 7, 2015
Follow the Leads: Where Homebuilders are Failing Their Own CRMs.
The job of a website is to generate leads—to guide someone to walk through your door. What you and your sales team
December 23, 2014
Faintly Familiar Fable #5 – Jack and the Lien Talkers
Jack, a young builder who lived with his widowed mother, was struggling financially. Someone told him that, if he built 50 homes
November 30, 2010
Faintly Familiar Fable #3 – Little Red in the Hood
Once upon a time, a new home salesperson was happily skipping through the wooded common area of a local neighborhood with a
November 11, 2010
Isn’t It Time?
Come to the edge, he said. We might fall, the people cried. Come to the edge! It’s too high! COME TO THE
October 28, 2010
Which came first….the chicken or the egg?
Home building is two businesses under one umbrella. It’s manufacturing … the area responsible for making houses … and it’s marketing …
October 21, 2010
Forget 3-D movies. You need 3-D Marketing.
Back in my early days of the construction business, I worked for a builder of high-end coastal homes. He once told me,
October 19, 2010
Make a plan
In my work, I travel around the country and meet countless people. Those who attend my seminars are in search of something
September 2, 2010
4 Questions Your Presentation Must Answer
If you’re thinking that all you have to do is present the benefits and amenities of a new home in order to
August 5, 2010
Menu
© 2024 All rights Reserved. Privacy & Terms.