Tag: homebuilder

I was sitting with a builder not long ago and a sales professional was talking with a couple. I overheard this couple

December 9, 2014

Before the tsunami-like surge of the Web, homebuilders spent a large portion of their advertising budget on print—both ads and collateral materials.

November 25, 2014

I’ve heard homebuilders say that pay-per-click (PPC) advertising is a waste of money. “People don’t read those,” they say, and “It runs

October 28, 2014

Earlier in this blog, I discussed the importance of content marketing done right on a homebuilder’s website. Posting quality content and doing

September 16, 2014

My last post offered suggestions for determining a reasonable marketing budget. Now, I’d like to give you some thoughts on where to

September 2, 2014

It takes a person with an entrepreneurial spirit to succeed in new home sales because they have the mindset that they can

January 4, 2012

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