Why are your sales pros underperforming?
Why are your new home sales professionals underperforming? Rising interest rates caused a housing market slowdown about a year ago. By now,
April 5, 2023
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8 ways to be a better sales professional
Where are you with your goals? Does one of them include self-improvement? If you’re feeling a bit stuck, I have some ideas
March 29, 2023
Common mistakes when showing a model home
You follow a sales process for consistency and effectiveness. Does that include a strategy for presenting the home to a prospective buyer?
March 22, 2023
The right questions when showing a model home
A successful model home demonstration is a chain of subtleties. From the path you follow to the features you point out to
March 16, 2023
How to show the model home the right way
When you invite someone to your home, do you welcome them in through your garage? Of course not. Then why would you
March 8, 2023
The path to effectively demonstrate a model home
I recently explained that showing a model home is a new home sales skill that can and should be learned. The process
March 1, 2023
Don’t show a new home. Demonstrate it.
Model home demonstration is a sales skill. It can be learned. It SHOULD be learned. I’ve seen too many new home sales
February 27, 2023
What we learned about new home sales in 2022
What did we learn about new home sales in 2022? It was a tough year. Which says a lot after the planet
January 4, 2023
Where does your focus take you?
Where does your focus take you? Are you obsessing over the difficulties in your life? Or are you looking at where you
December 14, 2022
The difference between a discount and incentive
What’s the difference between a discount and an incentive when you’re working on selling new homes? It’s important to understand each offer—what
December 7, 2022
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