Deals, Discounts and Incentives – Part 4
What do you say to a buyer when they ask you, “What are your deals, discounts and incentives?” Don’t give them a
May 10, 2011
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Deals, Discounts and Incentives – Part 3
We’ve only scratched the surface of Deals, Discounts and Incentives. You already know that it’s a closing tool, not your opening statement.
May 3, 2011
Deals, Discounts and Incentives – Part 1
Your competitors are conducting a Home Buyers School. Every time a buyer walks in your competitors’ models they are given all these
April 26, 2011
What’s your breed?
Taking control of your sales can be like trying to round up a pack of stray dogs. Without a strong leader, they
October 26, 2010
For every profitability hole, there’s a gullibility plug
When profits and sales drop, a naive mindset fills the void. Builders start thinking they need to sell more houses and offer
September 23, 2010
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