Debunking the Myth of Price Resistance in New Home Sales
In spite of what you heard, believe, or touted, selling a new home is not all about price. That’s a myth that
November 6, 2012
Menu
View More
Are You Starting a Negotiation With a Concession?
As a new home salesperson, how many times has a customer asked you about incentives and discounts before even looking at the
October 22, 2012
Deals, Discounts and Incentives – Part 4
What do you say to a buyer when they ask you, “What are your deals, discounts and incentives?” Don’t give them a
May 10, 2011
Deals, Discounts and Incentives – Part 3
We’ve only scratched the surface of Deals, Discounts and Incentives. You already know that it’s a closing tool, not your opening statement.
May 3, 2011
Deals, Discounts and Incentives – Part 1
Your competitors are conducting a Home Buyers School. Every time a buyer walks in your competitors’ models they are given all these
April 26, 2011
Isn’t It Time?
Come to the edge, he said. We might fall, the people cried. Come to the edge! It’s too high! COME TO THE
October 28, 2010
What’s your breed?
Taking control of your sales can be like trying to round up a pack of stray dogs. Without a strong leader, they
October 26, 2010
For every profitability hole, there’s a gullibility plug
When profits and sales drop, a naive mindset fills the void. Builders start thinking they need to sell more houses and offer
September 23, 2010
Do Today's Homebuyers Really Want a Cheap House, Part 4
As we’ve been discussing, discounts, deals, and financial incentives seem to be what homebuyers expect today. Last time, we discovered how to
August 22, 2008
Do Today's Homebuyers Really Want a Cheap House, Part 3…
As we discussed last time, discounts, deals, and financial incentives seem to be what homebuyers expect today. The prospect may say, "It
August 18, 2008
Menu
© 2024 All rights Reserved. Privacy & Terms.