A Lesson From Lincoln
Abraham Lincoln’s strategy for winning a debate was to determine the issues of the counter-party in advance. From there, he would develop
March 19, 2009
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Not All Prospects are Friendly
Experts agree that most potential customers are uneasy about entering strange surroundings (such as a sales center) and they lack confidence when
March 13, 2009
Scripting Success
Probably the biggest objection I receive from salespeople (and this includes managers) centers on the notion of using planned dialog when selling
March 5, 2009
Direct Mail Mastery
E-mail marketing is very effective and has a reasonably low cost compared to regular direct mail, but regular direct mail is not
February 26, 2009
Attaining E-Mail Excellence
While direct mail has lost some of its ability to effectively connect with prospects who often see the mailing as simply "junk
February 19, 2009
Savvy Selling to a Multicultural Market
You may have heard the story about the couple from America who were taking their first trip aboard. Their son and daughter-in-law
February 17, 2009
REACHING OUT TO REALTORS, Part 2
In this post, we continue our discussion of how to properly reach out and engage Realtors in your sales process. Remember, what
February 12, 2009
Create Effective Search Engine Optimization Using Flash, Yes, Flash
Frequently we come across blog postings, white papers, and articles in magazines regarding the use of Flash-based websites and its negative effect
February 10, 2009
Reaching Out to Realtors
Here are some cold, hard facts about New Home Sales in the 21st Century: Nationwide, more than 50% of all new home
February 5, 2009
Show Me the Way: EFFECTIVE SIGNAGE
In this post, real estate advertising and e-marketing expert Tom Nelson shares insights on maximizing your signage investment to pull as much
January 22, 2009
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