Millennials are ready to buy a home. Are you prepared to sell to them?
For years, we’ve been watching a generation of young people who seem entitled, disloyal, and a bit too free for our Baby
February 16, 2016
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Connecting The Dots!
Let’s zero in on the one connective thread that binds together the perfect pre-sale launch campaign – the timing of the launch
January 12, 2016
Handling Leads & Prospects
In the months leading up to your launch, your sales team will generate leads and prospects. If you establish a lead-nurturing system
January 5, 2016
Planning Isn’t Everything… It’s the ONLY thing!
The purpose of the launch is to generate pre-sales, a process normally carried out before a home, and in some cases a
December 29, 2015
Should You Launch Into A Pre-Sale?
To launch or not to launch – that should be the question. Every community can have a launch, but not every community
December 22, 2015
You can’t win if you can’t lose.
If there is no chance of losing, is there any victory to be had? A “sure thing” is not a win. Conversely,
December 1, 2015
Failure is the mother of success
An ancient Chinese proverb says, “Failure is the mother of success.” When I was starting out in business, I reminded myself of
November 17, 2015
In pursuit of extra-ordinary
“Extraordinary” is the result of coupling two words: “extra” and “ordinary”. Ordinary is average, but when you elevate it with the prefix
November 3, 2015
Rewire your hardwired thinking.
Human beings are creatures of habit. We learn something—a skill, behavior, statistic—and burn it into our being. The more we use that
October 6, 2015
Power Past The Fear of Sales Rejection
Here’s a quick quiz. Which of the following strikes the greatest fear in the heart of a new home sales professional? The
September 29, 2015
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